35 important terms you should know before creating Google Ads
Google Ads is an online advertising service developed by Google to help marketers reach their customers instantly.
Google Ads is a paid advertising platform that allows businesses to place sponsored ads in search engine results, as well as on the Google Display Network. In Gmail, on YouTube, and on other placements.
Unlike other PPC platforms like Facebook, Google Ads actually offers advertisers two basic ways to reach people.
- through the Google Search Network
- through the Google Display Network
So you guys have finally decided that you’re ready to start advertising your business on Google, but you’re not even sure where to start.
Well, don’t worry about that, because we will be sharing with you 35 important terms you should know before creating Google Ads. Consider this article as your crash course.
1. Campaign — An ad campaign on Google Adwords is made up of your ad groups, and has the same budget, campaign type, and other ad settings.
It’s generally what you first step up when you advertise, and it helps you organize your different paid advertising efforts.
[You can run multiple campaigns at any time from your Google Ads account.]
2. Ad Groups — An ad group is your set of keywords, budgeting, and targeting methods for a particular objective, within the same campaign.
- You can have multiple ads in each ad group.
- Let me explain this with the help of an example- if you are running an ad campaign for ceiling fans you can set up ad groups like — domestic fans, commercial and industrial, and air cooling.
3. Campaign Types — Google ads campaign houses your ad groups that share location targeting, ad schedule, budget, and other settings.
Campaigns are generally used to organize different categories of products and services. Google allows you to choose between 5 campaigns type broken down below
- Search campaign — Traditional text ads are displayed on Google’s result page.
- Display campaign — Ads that feature images shown on different web pages within Google Display Network.
- Shopping Campaign — For retailers promoting online and local inventory Google will connect to your e-commerce store via Google Merchant Center.
- YouTube/Video Campaign — 6–15 or more than duration, ads that appear on YouTube pages.
- App campaign — It allows you to advertise your app across Google’s different properties.
- Local campaign — helps you bring people to your physical stores and venues.
4. Impressions — An Impression is a measurement of how many times your ad is being shown to the visitor.
5. Ad Rank — Your Ad Rank is the value that’s used to determine where your ad shows up on a page. It’s based on your quality score and your bid amount.
6. Ad Extensions — Ad Extensions are an extra amount of information about your business such as your local business address, phone number, and even coupons or additional websites. They’re what shows up in blue below your ad description.
7. Call to Action (CTA) — a CTA is literally the action you want your searches to take. Good CTA’s in your ads are short, action-oriented words such as Buy, Get, Act Now, etc.
8. Click-through rate — Your CTR is an important metric in your Google Ads account settings.
9. Optimization — Optimization in Google Ads(Adwords) is like optimization elsewhere in marketing. It means making the changes in your ad that get you higher results for your objective.
10. Bid Strategy — Your bid strategy is basically how you set your bid type to pay for the viewer’s interactions with your ad.
11. Cost Per Engagement — sets your bid when the user interacts with ads, such as hovering, clicking, or tapping on a lightbox or shopping ad.
12. Cost Per Click (CPC) — cost per click is the most common bid type on Google Adwords. It means you pay every time a person actually clicks on your ad. You set your maximum CPC in the bidding process, which means that the dollar amount is the most you’ll pay for a click on your ad.
13. Cost per thousand impressions (CPM) — Cost per thousand impressions is a bidding method that bases your costs on how many times your ads are shown (impressions).
14. Display URL — Your Display URL is what shows up in your ad copy. You can keep this simple and clean to increase your brand recognition, trust, and conversions.
15. Side AD — A side ad is an ad that shows up on the right-hand side of a search engine results page (SERP).
16. Conversion Rate — The number of times your ad resulted in a conversion.
17. Customer Lifetime Value — A prediction of the net profit a company will receive over the entire future relationship with a customer.
18. Dynamic Keyword Insertion — After inserting a special piece of code into your ad text, Adwords will automatically replace the code with the keywords that fired your ad.
19. Keyword — A word or phrase entered into a search engine to return matching and relevant results.
20. Keyword Planner — Keyword Planner is a Google Ads tool for building search ad campaigns, You can use it to search engines for keywords and how they might perform, and adjust competitive bids and budgets.
21. Negative Keywords — words added to a search campaign to filter out irrelevant searches and improve campaign performance.
22. Quality Score — A measure from 1 to 10 of how relevant your ads and landing pages are to the keywords you’re bidding on. Improving your quality score can help you achieve better ad positions and lower prices for clicks.
23. Geo-Targeting — Use geo-targeting to only, show ads to people in a certain geographical area.
24. Google Forwarding Phone Number — A unique phone number provided by Google that you can use in your Adwords ads to track phone calls to your business.
25. KPI (Key Performance Indicator) — KPIs are metrics used to help a company define and measure its progress towards certain goals.
26. Placement Tool — This Adwords tool helps you find websites and other placements where you might want your ad to show.
27. Return on Investment (ROI) — Return on Investment in terms of Google Ads, is the amount you make less the amount you spend on ads. (This figure can also be negative).
28. SERP (Search Engine Results Page) — It is the listing of web pages returned by a search engine in response to a keyword query.
29. SQR (Search Query Report) — The search query report shows the exact terms and phrases someone enters into a search engine before they click on your ad.
30. Bounce Rate — When someone lands on a webpage and leaves the website without first visiting another page.
31. Bid Management — Managing bids in an attempt to lower your minimum bid through effective keyword grouping and optimization.
32. Approved (Limited) — The status is given to ads that adhere to Google policies, but are limited in where they are able to be shown. Common reasons why ads are given the Approved (Limited) status include mobile rendering issues, gambling content, healthcare offers, and more.
33. Cookie — A small file that’s saved on your computer by the websites you visit. Cookies are used by websites to recognize your preferences.
34. Frequency Capping — A feature that lets you control the number of times your ad appears to the same person on the display network.
35. Invalid clicks — Clicks on ads that Google mark as illegitimate. Google claims to examine every single click. There are a number of qualifications for an invalid click as unintentional clicks, robot clicks, software-generated clicks, and double clicks.
Conclusion
Google Ads is an online advertising service developed by Google to help marketers reach their customers instantly.
Google Ads is a paid advertising platform that allows businesses to place sponsored ads in search engine results, as well as on the Google Display Network. In Gmail, on YouTube, and on other placements.
Hope this article helped you in learning some important terms related to Google Ads, so just go ahead and run your first Google Ads, keep on practicing as it will help you in getting better and better at this, as the more you run the ads you will have great understandability about and more efficiently you will be able to optimize.
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